Portfolio | David Morin, Brand Artist | Orange County graphic designer, logo designer, web designer

Simard -Print Magazine Ad

2009-02-14T18:02:00.000-08:00

Simard Cuisine et Salle de bains is a family owned kitchen and bath cabinet wood shop in the region of Québec.

Their entire business was built on referrals from their good work and reputation of honesty. When the youngest of the family took over, he wanted his company to compete among the big names of its industry as opposed to being perceives as a local wood shop.

After their rebranding exercise, the creative team came out with a series of print ads to introduce their newly designed look. The ads feature people from different artistic backgrounds in their newly designed kitchen with taglines saying: “whatever your source of inspiration, we can build the kitchen that fits your style”.

National Advisor Guide -Advisor Guide

2008-12-01T18:18:00.000-08:00

National Asset Management is a sub-branch of National Securities in New York. They developed a revolutionary fund, which they decided to make their star product.

In order to sell the product they must convince and recruit advisors that will later go out in the field to seek clients. To convince them, National Assets Management had to put together a series of marketing collaterals meant to communicate their commission structure and the product’s benefits. Obviously because money and trust are involved, a high-end look was not an option.

A certain level of brand consistency had to be kept to maintain the National Securities corporate image, but they were flexible enough to let the creative team transgress some of their rules to achieve the distinct look the sub-brand was aiming for without sacrificing National Securities brand recognition. The guide was designed using high contrasts stamped foil blue on a rich black reinforced cover paper.

Pratisys -Logo

2008-12-01T17:56:00.000-08:00

Pratisys is the brand name for Infodata’s line of medical softwares.

Infodata was looking of a way to effectively distinguish their two main markets; dental and medical.
The creative team decided to create two brand identities, one for their medical software line and the other for dental. They came up with names and logos using a type font that is naturally associated to the computer industry. For their medical line, they designed an icon showing a red cross, universal symbol of health care, and a pixel which bridges the gap between the software and the medical industry.

GreenCore -Logo

2008-12-01T17:54:00.000-08:00

Green Core Capital is dedicated to “Greening the Global Economy” by finding, financing and supporting renewable energy and green technology companies.
Green Core was looking for a way to revamp its logo to match the level of BP Global, GE Money and GE Energy. The challenge was to effectively communicate their niche; wind, solar and geothermal.

It is a very challenging task to make those three specialties work in one single icon, therefore, the creative team decided to aim toward an icon supporting the company’s tagline, representing the company shining on the global economy.

National Asset Management -Product Brochure

2008-12-01T17:08:00.000-08:00

National Asset Management is a sub-branch of National Securities
in New York. In order to introduce the product line of the new
branch, they needed to develop a series of marketing collaterals.
To do so, a series of graphic standard needed to be followed but
National Securities people were flexible enough to let me transgress
some of these rules to achieve a distinctive but yet consistent look.
The featured guide was designed using high contrasts stamped foil
blue on a rich mat cover paper.

Allura -Marketing Collaterals

2008-12-01T17:07:00.000-08:00

Allura Printing specializes in short runs using digital color printing.
Their uniqueness is the way their digital press can match the
quality and rendering of any traditional offset printing. The two
owners needed a look and feel to brand themselves, which would
truly convey their competitive advantage. To do so, I developed a
brand image that uses the chameleon as a theme. With its
qualities, the chameleon is the icon that best express the
company’s competitive advantages.

Caron & Guay, logo & Look & Feel

2008-12-01T17:05:00.000-08:00

Caron & Guay is among the most important doors and windows
manufacturers in the region of Québec, Canada. For their 50th
birthday, the young and dynamic new owner wanted to suit the
company with a whole new look that reflects more effectively the
quality of their innovative line of products. To do so, I developed an
entire new identity and look that emphasizes on finding the right
balance of comfort and strength for which I used some metallic
textures and a soft overall render.

Infodata -Logo & Look & Feel

2008-12-01T17:04:00.000-08:00

Infodata is a dental and medical software company which specializes
in the development of electronic medical record’s (EMR)
applications. The company was looking to revamp their look, to
more effectively appeal to their target audience. In order to
succeed, I had to create a look that would propel them at the same
level of brand quality as the big names in the
dental/medical/pharmaceutical world such as Sanofi Aventis,
Zimmer and Astra Zeneca. I designed a simple yet effective logo
and marketing collaterals that clearly communicate the concept of
dental/medical industry, for which the team used almost exclusively
solid spots and metallic colors.

NSI -Magazine Ad

2008-12-01T16:53:00.001-08:00

NSI is a nail tips manufacturer. In 2008, the company wanted to
introduce a new tip so thin, that it naturally fuses with the natural nail
without a need for blending, which greatly speeds up the application
process. Since this was not intended to be the company’s’ leading
product, very little budget was allowed for the launch. The only
material that was provided was limited shots of the tips and a spec
sheet. Since very few advertising spaces were bought, I came out
with a high contrasts look meant to disrupt the market and attract
maximum attention. The identity and a look express fusion and
speed inspired by formula one racing.

Simard Cuisine et Salle de Bains -Logo & Look & Feel

2008-12-01T16:53:00.000-08:00

Simard is a family owned cabinet wood shop in the region of
Québec. Their entire business was built on referrals and reputation.
When the youngest of the family took over the company, he wanted
his company to compete among the biggest names of its industry
as opposed to being tagged as the local wood shop. I first
designed a new logo that would fall more in the lines of the latest
trends of the industry and designed a new series of marketing
collaterals using large pictures, solid coated and metallic colors.

Soy Fashionista -Website

2008-12-01T16:51:00.000-08:00

Every day, through Soy Fashionista online magazine,
Latinas are able to read and interact by expressing their
views about what's going on with other Latinas on a
day-to-day basis. The challenge was to design a logo
and UI that really portray Soy Fashionista’s mission and
vision as well as being appealing to their readers for
which, I used a lot of Spanish inspired textures.

Kent French -Website

2008-12-01T16:50:00.000-08:00

Kent French is a host and producer for the Anahein Ducks Hockey
Team. He oversees all video production for the team while
managing 20 employees during each game and also host and
produce the weekly Ducks show, Element. He also serves as a
master of Ceremonies and live auctioneer for non-profit events
throughout the United States and has helped generate over $2
million dollars over the last 4 years. In his pursuit to an independent
contractor career, Mr. French needed a website that would become
his online portfolio. The challenge was to portray Mr. French at his
best with something very pure that mostly emphasizes on his face.
I found my inspiration to design the UI in celebrities’ official sites.

Windsor -Prom Print Ad

2008-12-01T16:48:00.000-08:00

Windsor is well-known for prom dresses collections. For their 2008
printed campaign, they needed for their fresh new look to introduce
their new line of dresses. I designed a series of layout, using very
feminine vector shapes to express contemporary beauty.