Allura Printing specializes in short runs using digital color printing.
Their uniqueness is the way their digital press can match the
quality and rendering of any traditional offset printing. The two
owners needed a look and feel to brand themselves, which would
truly convey their competitive advantage. To do so, I developed a
brand image that uses the chameleon as a theme. With its
qualities, the chameleon is the icon that best express the
company’s competitive advantages.
