Infodata -Logo & Look & Feel


Infodata is a dental and medical software company which specializes
in the development of electronic medical record’s (EMR)
applications. The company was looking to revamp their look, to
more effectively appeal to their target audience. In order to
succeed, I had to create a look that would propel them at the same
level of brand quality as the big names in the
dental/medical/pharmaceutical world such as Sanofi Aventis,
Zimmer and Astra Zeneca. I designed a simple yet effective logo
and marketing collaterals that clearly communicate the concept of
dental/medical industry, for which the team used almost exclusively
solid spots and metallic colors.