Pratisys is the brand name for Infodata’s line of medical softwares.
Infodata was looking of a way to effectively distinguish their two main markets; dental and medical.
The creative team decided to create two brand identities, one for their medical software line and the other for dental. They came up with names and logos using a type font that is naturally associated to the computer industry. For their medical line, they designed an icon showing a red cross, universal symbol of health care, and a pixel which bridges the gap between the software and the medical industry.
