Simard is a family owned cabinet wood shop in the region of
Québec. Their entire business was built on referrals and reputation.
When the youngest of the family took over the company, he wanted
his company to compete among the biggest names of its industry
as opposed to being tagged as the local wood shop. I first
designed a new logo that would fall more in the lines of the latest
trends of the industry and designed a new series of marketing
collaterals using large pictures, solid coated and metallic colors.
