National Asset Management is a sub-branch of National Securities
in New York. In order to introduce the product line of the new
branch, they needed to develop a series of marketing collaterals.
To do so, a series of graphic standard needed to be followed but
National Securities people were flexible enough to let me transgress
some of these rules to achieve a distinctive but yet consistent look.
The featured guide was designed using high contrasts stamped foil
blue on a rich mat cover paper.
