NSI is a nail tips manufacturer. In 2008, the company wanted to
introduce a new tip so thin, that it naturally fuses with the natural nail
without a need for blending, which greatly speeds up the application
process. Since this was not intended to be the company’s’ leading
product, very little budget was allowed for the launch. The only
material that was provided was limited shots of the tips and a spec
sheet. Since very few advertising spaces were bought, I came out
with a high contrasts look meant to disrupt the market and attract
maximum attention. The identity and a look express fusion and
speed inspired by formula one racing.
