Simard Cuisine et Salle de bains is a family owned kitchen and bath cabinet wood shop in the region of Québec.
Their entire business was built on referrals from their good work and reputation of honesty. When the youngest of the family took over, he wanted his company to compete among the big names of its industry as opposed to being perceives as a local wood shop.
After their rebranding exercise, the creative team came out with a series of print ads to introduce their newly designed look. The ads feature people from different artistic backgrounds in their newly designed kitchen with taglines saying: “whatever your source of inspiration, we can build the kitchen that fits your style”.
